Introduction to the multiple facets of the sports industry. The knowledge gained in this course will provide a foundation for the future study of the industry. Prerequisite: BUS 133.
SPM 301, 302, 303. Practicum in Sports Management (Internship). 1-3 hours credit, offered on demand.
Provides students with an opportunity for practical application of sports management under the direct supervision of an appropriate professional. Prospective interns are screened by the department and supervising employer. Credit given at the rate of one semester-hour for each block of 50 hours worked, up to a maximum of three hours per placement. May be repeated for additional credit; no more than six hours may be applied to degrees. Co/Prerequisite: all lower division business core courses and consent of department’s intern coordinator.
SPM 313. Sports Media and Public Relations. 3 hours credit, fall, odd years only.
An analysis of the role of public relations and mass media in sports communication. Hands-on training in the tools and technology of sports PR is combined with an examination of the public’s relationship with athletes and sports. This course explores the progressive techniques and activities used to promote sporting events. Discussion topics include brand awareness, media management, message recall, and the examination of four news mediums: television, internet, print, and radio.
SPM 323. Sports Marketing. 3 hours credit, spring, even years only.
This course explores the application of marketing principles and concepts in the sports industry. Areas of emphasis include sponsorships, branding, promotions, public relations, licensing, and sports consumer research and behavior. Prerequisite: MKT 323.
SPM 403. Sports in Contemporary Society. 3 hours credit, fall, even years only.
Examines the origin and development of the sport industry in America from the 19th century to the present. As a microcosm of society, sport is a social construction and therefore is an arena in which sociological processes can be studied.
SPM 413. Sports Facility and Event Management. 3 hours credit, fall, even years only.
Applies the functions of management to the development, operations, and financing of sport facilities. Facilities examines include public and private arenas, stadiums, ballparks, and multi-use venues. Provides the foundations for event bidding and management as well as covering risk management, safety, and emergency planning in sport.
SPM 423. Sports Law and Ethics. 3 hours credit, spring, even years only.
With specific reference to the role of the sports manager, this course provides an extensive overview of legal principles and ethical issues in professional sports. It begins with an introduction to the different fields of law and a survey of the broad issues related to sports law (such as antitrust exemption, labor law, and the athlete/agent relationship), before turning to consider the legal issues routinely faced by sports managers (such as the legal aspects of risk management). The course concludes with a study of the role and application of ethics in the decision making process. Prerequisites: BUS 313 and BUS 453.
BUS 133. Introduction to Business. 3 hours credit, offered fall and spring.
An introduction to the financial, personnel, organizational, marketing, and production functions of business. An intensive examination of the free enterprise system as practiced in the United States. Use of business models to understand the function of a business in society, responsibilities to customers and employees. How a firm makes a profit and remains in business. Open to all students; no prerequisites.
PED 212. Concepts of Coaching and Officiating. 2 hours credit, fall.
To broaden the understanding of various roles that coaches play. Principles and problems will be discussed with opportunity given to apply knowledge to specific sports. Various job opportunities and career paths will be explored.
PED 102. First Aid & Cardio-Pulmonary Resuscitation. 2 hours credit, fall and spring.
A study in the immediate care of persons involved in various types of emergencies. Students will be required to certify in cardio-pulmonary resuscitation.
MKT 323. Principles of Marketing. 3 hours credit, spring.
An introduction to the fundamentals of marketing. Product distribution, promotion, and price are studied with emphasis on the marketing aspects of managerial decision making in a dynamic society. Prerequisite: junior standing.
MGM 313. Principles of Management. 3 hours credit, fall.
An introduction to the management processes of planning, organizing, leading, and controlling. The theory and history of management; decision making, policy planning, organization planning, supervising, coordinating and controlling, and personnel management are studied. Prerequisite: junior standing.
MGM 373. Small Business Management. 3 hours credit, spring.
Theory, general principles and practice required to initiate and manage a small business successfully. The development of policies, methods, and managerial strategies to accommodate the rapidly changing business environment is studied. Co-/Prerequisite: 313 and junior standing.
MGM 483. Seminar in Business Policy. 3 hours credit, spring.
A capstone seminar which draws together the concepts and tools studied in previous business courses. Uses the case method of instruction. Affords practice in analyzing authentic managerial problems in free enterprise from the varying viewpoints of diverse disciplines, and practice in forming workable solutions which consider both technical factors and human ones. Gives particular attention to the standards of conduct appropriate for Christian leaders. Co-/Prerequisites: senior standing and all other business core courses.
FIN 313. Financial Management. 3 hours credit, fall, even years only.
Study of the objectives and techniques of the finance function of the firm. Financial ratios, cash budgets, break-even analysis, leverage, quantitative tools, security evaluation, cost of capital, capital budgeting, working capital management, sources of capital for expansion, and evaluation of the capital structure are studied. Prerequisites: ACC 223, MTH 163 and junior standing.
ECO 233. Principles of Macro-Economics. 3 hours credit, fall.
A study of the economic system as a whole, dealing with price levels, employment, the level of total production of goods and services, and growth. Includes a study of the free-enterprise system, government monetary and fiscal policy, and international trade. An emphasis is placed on the historical perspective. Prerequisite: sophomore standing.
ECO 243. Principles of Micro-Economics. 3 hours credit, spring.
A study of specific economic units within a free enterprise economy such as individual consumers, businesses, or industries. Includes a study of how demand and supply and the price mechanism direct the production and pricing choices of an individual firm and industry. The student is introduced to micro-problems in U. S. society. Prerequisite: ECO 233 and sophomore standing.
BUS 453. Business Law. 3 hours credit, fall.
A detailed study of the legal environment in which all businesses must function. Emphasis is placed on contracts, commercial transactions and paper, business organizations, intellectual and business property, debtor/creditor relations, regulation of business, and ethical considerations of business. Prerequisite: upper division standing.
BUS 323. Business Communications. 3 hours credit, spring, odd years.
Principles, techniques, and mechanics of modern business letters, report writing, and tabular and graphic presentations. Basic instruction in principles and theory for formal research, and sources of business information. Fundamentals of oral communication in business. Prerequisites: COM 113 and ENG 123.
BUS 313. Business Ethics. 3 hours credit, fall.
A study of various ethical problems in business environments and the systems used by Christian business persons in making moral decisions. All business disciplines are represented.
ACC 213. Accounting Principles I. 3 hours credit, fall.
An introduction to accounting principles and to the process of recording financial data and preparing periodic financial statements. Accounting for the sole proprietorship, for a merchandising firm, and payroll are emphasized.
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